Photo : Identity and Commodity on Social Media Instagram

Abstract

Many  social  media  sites  including  instagram  allow  users  to  create  a  profile,  upload,  and share personal information, photos, music, videos, and other multimedia with their friends or followers‘  networks.  Photos  have  the  ability  to  bring  the  image,  so  the  photo  becomes  a favorite  visual  medium  that  is  often  used  as  a  way  of  speaking  and  communicating  among fellow  netizens  in  social  media  instagram.  Instagramer  enjoyed  such  opportunity  to  make themselves visible to, and heard by, diverse audiences. This study is foccused on how people present their identity through their selected photograph in social media instagram. Drawing from the datas, this research has shown that each individual enter the mediated phase of self- representation. Through the visual image of a photograph, the subject of the photo has their own  mind  to  describe  what  kind  of  identity  they  want.  Beside  that,  the  creation  of  this identity is influenced by the pattern of social relations and interaction of the audience of the photographs.  In  other  words,  identity  is  something  formed  by  society.  So  that  "popular identity"  is  preferred  by  the  community,  a  role  model  to  create  the  identity  of  the  photo owner  in  social  media.  Not  only  for  the  identity,  Selebgram  use  their  identity  to  get  more follower. The number of followers make the best-selling instagram account owner is paid to promote various products, such as cosmetics, fashion, hijab, and gadget.