Gestalt principles analysis on Green Fins infographics in communicating environmentally safe scuba diving and snorkeling activities

Abstract

The increasing development of marine tourism can be a threat to marine habitats. Green Fins is a conservation management approach with a mission to protect coral reefs by promoting sustainable diving and snorkeling. Green Fins provide counseling and free educational infographic material on how to practice environmentally friendly behavior in marine habitats. This infographic is crucial as it acts as the front line of its mission, thus an attractive and well-understood infographic is important. A total of 21 guideline materials were collected from the Green Fins conservation tools materials. Using Gestalt principles, we then analyze each visual element and the compositional structure to determine the effectiveness of the visual approach in delivering the message. We found some cases of lower gestalt principles application; thus, we believe this could affect the perception of the message