Color analysis look and mood in visual storytelling animation film spirited away

Abstract

It is said that color is the entrance to the world of imagination. Physiologically, color is produced based on the perception of a light that is reflected into the retina which is then processed to identify it. Other research states that the film's color can explain its philosophical value. In videographic techniques, color can be created through lighting, artistic, props, and costumes (fashion). This study aims to determine the effect of color in building visual storytelling, especially the look and mood of animated films. The look is what appears and is visible through the visuals, while the mood is the impact. The animated film that is the object of research is “Spirited Away” by Studio Ghibli from Japan. The research method used is descriptive qualitative using content analysis to find out the content and meaning of the visualization that emerges from the three-act structure in the film. The results of the study show that the application of color in building visual storytelling has a very important effect. Through the look shown, the audience can find out what stages the film's story is in so that the resulting mood strengthens the visual storytelling in this film