Free Of Waste River Concept With Social Campaign Creative Strategy

Abstract

The river is the body of water that flows continuously towards the estuary. The river’s existence is essential for human life. Other than it’s function as irrigation and rain water drains, rivers have economic, health, and entertainment potential. Ironically, at this point the river is regarded as the proper way to throw trash. Garbage is a problem that closely related to people's lives. Therefore, the government has been working to set up waste management as stipulated in UU No. 18 of 2008. However, until now the waste problem still has not been resolved. To understand the garbage problem better we can not separate the case from the society's behavior. Social insight and human insight approaches are being used as the basis to create the concept and preparing a creative strategy to make rivers free of garbage litters and waste. Such approach is going to be used to create social change in a fun way through social campaigns.