A Representation of Hijrah in Visual Da'wah Media on Instagram

Abstract

The phenomenon of “hijrah” is rife among the younger generation of Muslims because religious awareness is rising. It carries a variety of ways and activities out to socialize and invite people to migrate; one method used is visual media uploaded via Instagram. Simple media with short, concise texts, used to convey heavy ideological messages. It represents “hijrah” in the form of visual media in Instagram feeds. Visual media analysis uses Roland Barthes's semiotics by utilizing visual regression analysis related to visual representations, such as description, interpretation, evaluation and theorization. The result is that the visual propaganda media has a close connection between the image and the context it is discussing, it will be more exciting and useful in providing a stimulus for the formation of an ideology of the young Muslim generation. Media with a short message brings a partial understanding so that the audience does not thoroughly understand “hijrah”.