Transmedia Storytelling: Fan Arts and Social Media in Gundala

Abstract

Transmedia storytelling is a new way to tell stories. One of its crucial elements is active audiences or fans in order to gain maximum information and enjoyment. This preliminary study wanted to examine the utilization of a website and social media by Gundala’s fans in fulfilling their needs to exhibit their artworks and to engage in social interaction. This qualitative study collects data by interviewing transmedia professionals and examining the website and social media related to Gundala. The result indicates that Gundala’s fans were very active and dynamic in social media. In this virtual space, they exhibited the creative fan arts and expressed themselves in social interaction enthusiastically. Since this is a preliminary study, conducting further studies on Gundala’s fan arts and social media with a broader range of data is necessary.