THE DISCOURSE ANALYSIS OF BALI TV

Abstract

This study aimed to analyze the discourse of Bali TV coverage of Kemoning-Budaga case, Klungkung, Bali, a conflict that erupted on 17 September 2011 which led to the discourse of pakraman village dissolution. This case discredited Governor Made MangkuPastika, who was reported as if he were thinking of dissolving pakraman villages in Bali. While Bali TV and Bali Post under the auspices of Bali Post Media Group (KMB) continued to exploit the discourse of pakraman village dissolution subjectively, which Governor Made MangkuPastika could not accept so that he made a notice even prosecuted the Bali Post civilly in the Denpasar District Court. The main data of this study was Bali TV news discourse focused on the Kemoning-Budagacase which analyzed usingthe theory of discourse, agenda setting, framing, and semiotics. The results of the analysis showed that the discourse coverage of Kemoning-Budaga clashing case in Bali TV was an extension of the Bali Post printed media discourse that was managed by a clear setting agenda for the social, political, and ideological interest of the KMB Ajeg Bali. At the same time Governor Made MangkuPastika utilized the Bali government public relations agency and media outside of the KMB such as Bali TVRI and Radar Bali to launch a counter discourse againsthis rivals, Bali Post Media Group. The discourse of Kemoning-Budaga case showed a concrete example of how the mass media ignored objectivities for the interests of power